As the flagship company of Al Fahim Group, Emirates Motor Company (EMC) in Abu Dhabi and Al Ain diligently seeks opportunities that have enabled it to make a difference. EMC strongly believes that to continue succeeding, one must refuel society with moral and financial support.

Being the flagship company of Al Fahim Group, EMC Abu Dhabi and Al Ain supports activities which contribute to the advancement of society. Such initiatives by EMC are examples of various ways the company adds value to the community. In line with Al Fahim Group’s value of Humanity, EMC finds ways to demonstrate its compassion and support towards its people.

For several years, EMC has launched campaigns in alliance with the Abu Dhabi Police GHQ Sub Committee of Traffic Week addressing the importance of road safety. Through EMC’s corporate road safety campaign, and in line with Al Fahim Group’s values of Humanity and Substance, the company is committed to support the police in controlling traffic accidents and their tragic aftermaths.

Furthermore, EMC sincerely believes that it is part of a child’s education to learn about road safety as it becomes embedded in their minds and, as a result, remarkably influencing their behavior on the road as adults. As a result, EMC created a children’s book called Fun After School, Kool Kids, which has been distributed across many schools in Abu Dhabi and Al Ain to advise children on how to be cautious as pedestrians and car passengers. In 2005, the book received the Silver Star Award from Daimler Mercedes-Benz for EMC’s innovative creations of tackling socially fatal issues in the community.

Various communication channels are being utilized to reach the mass and advise them on how to react in perilous circumstances on the road. The most successful road safety initiative by EMC was the radio campaign which tackles underestimated, yet common mistakes a driver commits; such as, driving too close to other cars on the road, not signaling before turning, driving in foggy weather and the like.

Moreover, EMC holds the EMC Art for Charity in Abu Dhabi, a fund-raising art auction on behalf of children with special needs to promote art in the UAE and enhance the quality of life of disabled children. EMC is the first private company in the region to launch an art auction solely showcasing the talents of many artists for the objective of promoting art in Abu Dhabi.

The event selects an active non-profit organization which aims to help people in need of special attention by presenting them with the proceeds garnered, while providing a venue for artists to exhibit their paintings. In 2007, the event raised a total of AED 1.2 million for the Abu Dhabi Special Care Center for children with special needs.

Every year EMC receives a number of students from the Abu Dhabi Education Council (ADEC) and the Abu Dhabi Vocational Education Center (ADVEC), in collaboration with GTZ International Services for weekly excursions in a five-week summer challenge. As corporate citizens in the UAE, a careers-oriented summer training program is designed only for UAE nationals between the ages of 12 and 21. The purpose of the program is to provide a meaningful combination of leisure activities and vocational experience during students’ summer vacation. Training is provided at EMC’s Mercedes-Benz workshop in Abu Dhabi to develop their technical skills via practical and applied experience. The students roam the workshops to observe the operations of the automotive service center and apply their theoretical understanding of carpentry, electronics, robotics, pneumatics, mechanics and car mechanics. The training courses give them an opportunity to practice on real car engines and learn how to repair the vehicle mechanically and electrically.

Furthermore, EMC in Al Ain also performs its own CSR initiatives for the Al Ain community. Also abiding by the values of Humanity and Substance, EMC Al Ain has high regard for community activities which encourage higher education, employment, sports, in addition to supporting society fight fatal diseases and maintaining an environment-friendly home for Al Ain citizens.

As an example, EMC Al Ain supports local academic organizations by allowing students to acquire internship programs at the company in an effort to expose students to a real work environment and assist them in applying what they have learned. Additionally, EMC Al Ain has sponsored activities organized by Tawam Hospital to further educate the Al Ain community on cancer and promote a healthy, conscious environment.